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THE INFLUENCE OF PROMOTION AND DESIGN TO CORPORATE IMAGE (STUDI AT PT. DASAR GROUP MATARAM)

Handry Sudiartha, Athar (2015) THE INFLUENCE OF PROMOTION AND DESIGN TO CORPORATE IMAGE (STUDI AT PT. DASAR GROUP MATARAM). In: SEMINAR NASIONAL & CALL FOR PAPER APMMI 2015. Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, pp. 84-92. ISBN 978-602-73622-0-8

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Abstract

This study aims to determine the effect of promotion and design simultaneously and partially on the image of the company PT. Dasar Group Mataram, as well as to determine the most dominant variable in influencing the company's image. Type of research is associative research. Population in this research is the public Mataram. The number of samples as many as 100 respondents were determined by purposive sampling technique. Data were analyzed using multiple linear regression analysis. The results showed that the promotion and design influence simultaneously and partially to the company image PT. Dasar Group Mataram as well as the design variable is the most dominant variable affecting the company's image. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan desain secara simultan dan parsial terhadap citra perusahaan PT. Dasar Group Mataram, serta untuk mengetahui variabel yang paling dominan dalam mempengaruhi citra perusahaan. Jenis penelitian yang dilakukan adalah penelitian asosiatif. Populasi dalam penelitian ini adalah masyarakat Kota Mataram. Jumlah sampel yaitu sebanyak 100 orang responden yang ditentukan dengan teknik purposive sampling. Teknik analisis data menggunakan analis regresi linier berganda. Hasil penelitian menunjukan bahwa promosi dan desain berpengaruh secara simultan dan parsial terhadap citra perusahaan PT. Dasar Group Mataram serta Variabel desain adalah variabel yang paling dominan mempengaruhi citra perusahaan.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr. Benhard W. Tampangela, ST
Date Deposited: 15 Jan 2016 11:22
Last Modified: 15 Jan 2016 11:22
URI: http://repo.unsrat.ac.id/id/eprint/1023

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