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CHARACTERISTICS AND ENTREPRENEURIAL POTENTIAL EFFECT ON BUSINESS SUCCESS WITH DEVELOPMENT POLICY SMEs AS MODERATING VARIABLE

Doni O. , Antou and Hendra N. , Tawas (2015) CHARACTERISTICS AND ENTREPRENEURIAL POTENTIAL EFFECT ON BUSINESS SUCCESS WITH DEVELOPMENT POLICY SMEs AS MODERATING VARIABLE. In: SEMINAR NASIONAL & CALL FOR PAPER APMMI 2015. Program Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, pp. 253-261.

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Abstract

This study aims to find out How to Influence UKM development policies in moderating characteristics Potential Entrepreneurship and Entrepreneurship of the success of small businesses. This study uses data analysis techniques Moderated Regression Analysis (MRA). The variables used were Entrepreneurial Characteristics (X1) Potential Entrepreneurship (X2) are hypothesized to affect the business success (Y) through the UKM Development Policy (Z) as a variable Moderate. Samples numbered 90 people, Questionnaire used as data collectors. Testing the validity and reliability of the above indicators and the concept of variable. Based on the analysis of MRA obtained characteristics of Entrepreneurial have a significant influence on the success of the business, Potential Entrepreneurship has an influence on business success but not significant, Policy Development of UKM Moderating influences the characteristics of entrepreneurs to the success of small businesses, Policy Development of UKM Moderating influences the characteristics of entrepreneurs to the success of small businesses yet not significant. Penelitian ini bertujuan untuk mengetahui Bagaimana Pengaruh kebijakan pengembangan UKM dalam memoderasi karakteristik Kewirausahaan dan Potensi Kewirausahaan terhadap Keberhasilan usaha kecil. Penelitian ini menggunakan teknik analisis data Moderated Regression Analysis (MRA). Variabel-variabel yang digunakan adalah Karakteristik Wirausaha (X1) Potensi Kewirausahaan (X2) yang dihipotesiskan berpengaruh terhadap Keberhasilan Usaha (Y) melalui Kebijakan Pengembangan UKM (Z) sebagai Variabel Moderate. Sampel berjumlah 90 orang dengan Instrumen kuesioner digunakan sebagai pengumpul data. Pengujian validitas dan reliabilitas atas indikator-indikator dan konsep variabel. Berdasarkan hasil analisis MRA diperoleh Karakteristik Wirausaha mempunyai pengaruh yang signifikan terhadap keberhasilan usaha, Potensi Kewirausahaan mempunyai pengaruh terhadap keberhasilan usaha namun tidak signifikan, Kebijakan Pengembangan UKM Memoderasi pengaruh karakteristik wirausaha terhadap keberhasilan usaha kecil, Kebijakan Pengembangan UKM Memoderasi pengaruh karakteristik wirausaha terhadap keberhasilan usaha kecil namun tidak signifikan.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr. Benhard W. Tampangela, ST
Date Deposited: 15 Jan 2016 14:15
Last Modified: 15 Jan 2016 14:15
URI: http://repo.unsrat.ac.id/id/eprint/1043

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