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KEKUATAN BERSAING DAN DAMPAKNYA TERHADAP PENCAPAIAN KINERJA PERUSAHAAN BERDASARKAN PENDEKATAN BALANCED SCORECARD PADA INDUSTRI MEBEL DI KABUPATEN MINAHASA INDUK

Trang, Irvan (2014) KEKUATAN BERSAING DAN DAMPAKNYA TERHADAP PENCAPAIAN KINERJA PERUSAHAAN BERDASARKAN PENDEKATAN BALANCED SCORECARD PADA INDUSTRI MEBEL DI KABUPATEN MINAHASA INDUK. Jurnal Manajemen Bisnis Dan lnovasi, 1 (1). ISSN 2356-3966

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      Abstract

      Balanced Scorecard menerjemahkan misi dan strategi perusahaan ke dalam seperangkat ukuran yang menyeluruh yang memberi kerangka kerja bagi pengukuran dan sistern manajemen strategis. Penelitian ini bertujuan Menganalisis pengaruh secara simultan dari variabel kekuatan bersaing yaitu, pengiriman, nilai, fleksibilitas, dan inovasi terhadap pencapaian kinerja perusahaan berdasarkan pendekatan Balanced Scorecard. Menganalisis pengaruh secara parsial dari variabel kekuatan bersaing yaitu, pengiriman, nilai, fleksibilitas, dan inovasi terhadap pencapaian kinerja perusahaan berdasarkan pendekatan Balanced Scorecard. Penelitian ini termasuk dalam penelitian exsplanatory yaitu penelitian yang menjelaskan hubungan kausal antara variabelvariabel melalui pengujian hipotesis. Populasi dalam penelitian ini adalah Industri muebel berskala besar dan sedang yang berorientasi ekspor serta tercatat di Dinas Perindustrian, Perdagangan, Koperasi dan Penanaman modal Kabupaten Minahasa Induk. Penentuan sampel dalam penelitian ini menggunakan teknik purposive sampling. artinya bahwa penetuan sampel mempertimbangkan kriteria-kriteria tertentu yang telah ditentukan oleh peneliti terhadap obyek yang sesuai dengan tujuan penelitian. Hasil Penelitian menunjukkan bahwa Variabel kekuatan bersaing yaitu pengiriman, nilai, fleksibilitas, dan inovasi secara simultan berpengaruh terhadap pencapaian kinerja perusahaan berdasarkan pendekatan Balanced Scorecard pada industri mebel yang berorientasi ekspor di Kabupaten Minahasa Induk. Kemudian Variabel kekuatan bersaing yaitu pengiriman, nilai, fleksibilitas, dan inovasi secara parsial berpengaruh terhadap pencapaian kinerja perusahaan berdasarkan pendekatan Balanced Scorecard pada industri mebel yang berorientasi ekspor di Kabupaten Minahasa Induk. Kata Kunci: Kekuatan Bersaing, Balanced Scorecard, Kinerja Perusahaan ABSTRACT The Balanced Scorecard translates mission and strategy into a comprehensive set of measures that provide the framework for a strategic measurement and management sistern. This study aims to analyze the influence of variables simultaneously competing forces, namely, the delivery, the value, flexibility, and innovation to the achievement of corporate performance based on the Balanced Scorecard approach. Analyzing the partial effect of variable strength of the competitive, delivery, the value, flexibility, and innovation to the achievement of corporate performance based on the Balanced Scorecard approach. This study was included in the research study exsplanatory explain the causal relationship between the variables through hypothesis testing. The population in this study was a large-scale muebel industry and are export oriented and recorded in the Office of Industry, Trade and Investment Prime Minahasa regency. The samples in this study using purposive sampling technique. means that the determination of the sample into account certain criteria that have been determined by the researcher to the object that is in accordance with the purpose of research. Research results show that the competing forces Variable delivery, the value, flexibility, and innovation simultaneously affect the achievement of the company's performance based on the Balanced Scorecard approach to export-oriented furniture industry in Prime Minahasa District. Then the variable strength of the competing delivery, the value, flexibility, and innovation partially affect the achievement of the performance of the company based on the Balanced Scorecard approach to export-oriented furniture industry in Prime Minahasa District. Keywords: Competitive Strength, Balanced Scorecard, Firm Performance

      Item Type: Article
      Subjects: H Social Sciences > H Social Sciences (General)
      Divisions: Fakultas Ekonomi > Manajemen
      Depositing User: Mr. Benhard W. Tampangela, ST
      Date Deposited: 15 Dec 2016 17:17
      Last Modified: 15 Dec 2016 17:17
      URI: http://repo.unsrat.ac.id/id/eprint/1314

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