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THE ONLINE SHOPPING BEHAVIOR OF MANADO WOMEN

Mananeke, Lisbeth (2016) THE ONLINE SHOPPING BEHAVIOR OF MANADO WOMEN. Dimesion Journal for Indonesian & Malaysian Studies, 10 (10). ISSN 2085-5737

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          Abstract

          Technological development, especially or online media, is so rapid that it has encouraged businesses to use online tools as a venue for the production of effective marketing. Housewives in Manado who act as managers of family finances are an easy target for online products. The research problem is divided into two aspects, namely the characteristics of the online shopping behavior of Manndo women and the advantages and disadvantages of onlince shopping. This study uses a qualitative method with 30 women workers. The results showed: 54% through online shopping sites, 23% through social media TV advertising, 14% from friends, 7% through the internet, and 2% through magazines, and newspapers. The advantages or shopping online were as follows: 43% said that online shopping prices are cheaper than the prices in shops in Manado: 40% said that online shopping has more choice; 11% said that online shopping is more practical and the rest declared online shopping more efficient, whereas 10% said that what is sent is not in accordance with the order.

          Item Type: Article
          Subjects: H Social Sciences > H Social Sciences (General)
          Divisions: Fakultas Ekonomi > Manajemen
          Depositing User: Mr. Benhard W. Tampangela, ST
          Date Deposited: 20 Jul 2017 11:13
          Last Modified: 20 Jul 2017 15:17
          URI: http://repo.unsrat.ac.id/id/eprint/1575

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