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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN PEMBELIAN DALAM MEMILIH JASA BFROKER PT. ERA JATIM REALITY DI SURABAYA

Wulandari, Susi and Parengkuan, Tommy (2008) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN PEMBELIAN DALAM MEMILIH JASA BFROKER PT. ERA JATIM REALITY DI SURABAYA. Jurnal Mega Digma, 2 (1). pp. 39-60. ISSN 1979-9905

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    Abstract

    Factors influencing the consumer decision in choosing the broker service of PT. Era Jatim reality in Surabaya are motivation factor (eigen value (3.077) and % of variance (8.547), salesman and social status factors (eigen value (2.590) and % of variance (7.195), product factor (eigen value (2.437) and % of variance (6.770). Security needs and words of mouth promotion (eigen value (2.375) and % of variance (6.589), banner and reference factors (eigen value (2.281) and % of variance (6.336), land and type factors (eigen value (1.663) and % of variance (4.619), price and building quality (eigen value (1.541) and % of variance (4.280), cost of the land factor (eigen value (1.457) and % of variance (4.047), price compare to competitor factor (eigen value ( 1.456) and % of variance (4.044), staff administration hospitality factors (eigen value (1.439), and % of variance (3.996), letters factors (eigen value (1.411) aand % of variance (3.920), advertising in newspaper factor (eigen value (1.381) and % of variance (3.837), managers hospitality factors (eigen value (1.246) and % of variance (3.460)

    Item Type: Article
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HC Economic History and Conditions
    Divisions: Fakultas Ekonomi > Ekonomi Pembangunan
    Depositing User: Steven Ch. Kaunang
    Date Deposited: 24 Apr 2012 16:57
    Last Modified: 24 Apr 2012 16:57
    URI: http://repo.unsrat.ac.id/id/eprint/164

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