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Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Konsumen Pada Rental Mobil CV. Central Manado

Parengkuan, Tommy and Sepang, Jantje L. (2010) Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Konsumen Pada Rental Mobil CV. Central Manado. JURNAL INOVASI MANAJEMEN, 6 (2). pp. 162-172. ISSN 1858-3059

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    Abstract

    This research is aimed to know the influence or marketing mix strategy towards customer decision in CV. Central Manado car rental. Marketing Mix as a combination of variables is controlled by manager in running marketing strategy in the efforts of achieving the company goal in certain target market. CV. Central Manado is one of car rental located in Manado that rent various car type for costumers. Marketing mix strategy conducted by CV. Central Manado car rental includes renting various type of car like Avansa VVTi, XeniaVVTi, APV, Innova, Rush, terios, Kijang Efi New, and Pick Up. Price is associated with the rental price offered per car. Promotion is associated with publication activities through brochure, newspaper and word of mouth. The last element involves place where it can be easily reached by vehicle and the location is strategy. The result shows that costumer decision is effected by marketinng mix strategy so it is suggested for CV. Central Manado to apply marketing mix strategy in stimulating customers to use their products.

    Item Type: Article
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HC Economic History and Conditions
    T Technology > TX Home economics
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: Steven Ch. Kaunang
    Date Deposited: 25 Apr 2012 12:09
    Last Modified: 25 Apr 2012 12:09
    URI: http://repo.unsrat.ac.id/id/eprint/171

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