Bororing, Gabriel Henro and Paturusi, Sary D. E. and Mamahit, Dringhuzen J. (2025) Analisa Dan Perancangan User Interface dan User Experience Website Traveloka Menggunakan Metode Design Thinking. Fakultas Teknik Unsrat.
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Abstract
Abstract — This study aims to analyze and design the user interface (UI) and user experience (UX) in developing a ticket booking feature on the web-based Traveloka application using the Design Thinking method. The background of this study is based on the unavailability of direct ticket booking services on the web version of the Traveloka platform, so that a new feature design is needed that can meet user needs. The design process is carried out through five stages of Design Thinking, namely empathize, define, ideate, prototype, and test, with data obtained through interviews and questionnaires with potential users to explore their real needs. The results of the analysis show that the majority of users want features that are simple, informative, easy to understand, and integrated with other booking services in one platform for a more efficient user experience. Based on these needs, a prototype of the ticket booking feature was created and then tested with respondents, and the test results showed that the new design was able to improve user satisfaction, especially in the aspects of information clarity, display comfort, and ease of navigation. Thus, it can be concluded that the Design Thinking method has proven effective in designing UI/UX solutions that are in accordance with user needs, especially in the development of new web-based features in the digital transportation sector, and has the potential to support improving service quality and Traveloka's competitiveness in the online travel industry. Keywords: UI/UX, Design Thinking, Ticket, Traveloka Abstrak — Penelitian ini bertujuan untuk menganalisis serta merancang antarmuka pengguna (UI) dan pengalaman pengguna (UX) dalam pengembangan fitur pemesanan tiket pada aplikasi Traveloka berbasis web dengan pendekatan metode Design Thinking. Latar belakang penelitian ini didasarkan pada belum tersedianya layanan pemesanan tiket secara langsung di platform Traveloka versi web, sehingga diperlukan rancangan fitur baru yang mampu menjawab kebutuhan pengguna. Proses perancangan dilakukan melalui lima tahapan Design Thinking, yaitu empathize, define, ideate, prototype, dan test, dengan data yang diperoleh melalui wawancara dan kuesioner terhadap calon pengguna untuk menggali kebutuhan nyata mereka. Hasil analisis menunjukkan bahwa mayoritas pengguna menginginkan fitur yang sederhana, informatif, mudah dipahami, serta terintegrasi dengan layanan pemesanan lain dalam satu platform agar pengalaman penggunaan lebih efisien. Berdasarkan kebutuhan tersebut, dibuatlah prototipe fitur pemesanan tiket yang kemudian diuji coba kepada responden, dan hasil pengujian menunjukkan bahwa rancangan desain baru mampu meningkatkan kepuasan pengguna terutama pada aspek kejelasan informasi, kenyamanan tampilan, serta kemudahan navigasi. Dengan demikian dapat disimpulkan bahwa metode Design Thinking terbukti efektif dalam merancang solusi UI/UX yang sesuai dengan kebutuhan pengguna, khususnya dalam pengembangan fitur baru berbasis web di sektor transportasi digital, serta berpotensi mendukung peningkatan kualitas layanan dan daya saing Traveloka di industri perjalanan daring. Kata kunci : UI/UX, Design Thinking, Tiket, Traveloka
| Item Type: | Other |
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| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Teknik > Teknik Informatika |
| Depositing User: | Mr. Benhard W. Tampangela, ST |
| Date Deposited: | 29 Aug 2025 00:32 |
| Last Modified: | 29 Aug 2025 00:32 |
| URI: | http://repo.unsrat.ac.id/id/eprint/5242 |
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